Top 5 Ways to Increase Sales On Your Shopify Store

High Traffic but No Sales Conversions? Here's Why

Unlike the famous line from Field of Dreams, "If you build it, they will come," Simply running a Shopify store is not enough to attract customers.

Some online stores may get a lot of visitors, but they do not get many sales. In that case, Shopify store owners try to see things from the shopper's point of view. 

Store owners are trying the best possible proven ways to attract people to their Shopify stores, but customers are still not buying. Why?

Below are the reasons that may be creating the disturbance and are not becoming your customers:

• Weak Product Description

• Low-quality Images

• Boring Store Design

• Lack of Trust

• Poor Navigation

• Attracting Wrong Customers

• Technology is not Flexible

• Wrong Messaging

• Incorrect Marketing Methods

• Poor Product Usability

Top 5 ways how to increase sales 

Whether you are an established brand looking to grow your Shopify store or just starting in e-commerce, having a clear plan to boost sales is a must.

Here are 5 tried-and-true ways to bring visitors to your store and convert that into sales.

Invest In Your Social Media Marketing:

A strong social media presence is a key part of a successful e-commerce marketing strategy.

Top Shopify stores show that social media plays a big role in their success. For e-commerce brands, Instagram is especially effective because of its image base and allows product tagging for easy shopping. By 2025, Instagram's user base is expected to grow to over 1.4 billion. While you won't target everyone, your ideal customers will be there. Facebook, though less visual, is also helpful for many brands, especially through active participation in Facebook Groups to boost interest.

By posting regularly, you can grow your followers, which will increase traffic and brand awareness. With great content, visitors are more likely to buy when they visit your store. Shopify offers tools to help with social media marketing, which makes it easier to post, show social feeds on your store pages, and use live chat through social messaging.

Offer Free Shipping:

When shoppers know they won't face surprise costs at checkout, they tend to stay and complete the purchase, which leads to an increment in sales.

The phrase "free shipping" is very effective. It helps to remove a mental block for customers and makes them more likely to buy. In 2019, a survey found that 68% of shoppers didn't buy at least half the time if free shipping was not available. In fact, 80% of shoppers expect free shipping when their orders reach a certain amount. You can choose to either reduce your profits or raise product prices to cover free shipping. Offering free shipping to customers might be worth the cost because the customers want something for free, which leads to an increase in sales.

This is actually true if you offer free shipping only after customers spend a certain amount, and it's a smart way to increase the average amount customers spend.

To clear out the old stock, you can also offer free shipping on certain items or offer a special deal during holidays to encourage more sales.

Use the "Schedule Delivery Date Picker" app:

Enhance your Shopify store's customer experience with Flare's scheduled delivery date picker. This powerful tool allows your shoppers to select their preferred delivery date directly from a customizable calendar on your product page. By offering future delivery options, you not only reduce cart abandonment but also provide to customers who plan for special occasions or events. With Flare, you can seamlessly manage orders by scheduling shipments for specified dates, boosting customer satisfaction, and optimizing your cash flow. Stand out from the competition, secure more sales, and simplify your order management—all with a setup according to your store's needs. Don't miss out on revenue; let Flare transform your checkout experience today.

Add Chatbots And Live Chat To Keep Them Shopping:

Live chat and chatbots make sure your visitors get the right answers when they need them. If you're using Shopify, check out the best apps to give your customers a great experience.

No matter how well your store is designed, shoppers will still have questions. If they can't find the answers they need, they might leave and shop elsewhere. 

Live chat is a great way to answer those questions quickly and give customers support while they shop. When they get instant answers, they can finish their purchase without worry. However, it can be hard to provide live chat support all the time, even with a strong support team. Fortunately, chatbots have become very advanced, allowing you to create detailed Q&A systems that handle common questions better than a FAQ page.

Make Your Customers Into Brand Ambassadors:

Loyalty and referral programs are great for getting people to talk about your business.

It's smart to reward your best customers because it often leads to more business. In fact, 77% of people say they are more likely to stick with a brand that has a good loyalty program. These programs help keep customers coming back and turn them into fans who spread the word about your business.

You can create effective referral and loyalty programs using top-rated Shopify apps.

Increasing sales for online stores is a continuous process.

1. Sales-boosting strategies vary for each store. Focus on what works best for your website.

2. Stay connected with customers to keep up with their evolving preferences.

3. Enhance customer service or offer free shipping to increase sales gradually.

4. You don't need to implement every strategy at once - start with easy wins ("low-hanging fruit") and build from there.

5. Results will differ for each business, so listening to customer feedback is key.

6. Many of these tactics can be easily implemented using apps or tools according to your business needs.