About Neem London

Neem London, founded by Nick Reed, is making waves in the men's fashion world with its commitment to low-emission, stylish menswear. Using sustainable practices and materials, Neem offers a range of clothing that appeals to the eco-conscious consumer without compromising on style or quality. Their approach combines recycled materials with innovative designs, setting new standards in sustainable fashion

The Challenge

Nick Reed, the driving force behind Neem London, is passionate about sustainability, especially when it comes to managing stock. As a brand known for its stylish overshirts and being somewhat seasonal, Neem faced the challenge of how to move these items year-round without ending up with unsold stock, aligning with their commitment to sustainability.

The Solution

That's when we teamed up with Nick. We realised that traditional discounts weren't the answer for off-season stock. By introducing our 'Order for Later' feature on the product page, we provided customers with a flexible option to purchase items for future seasons. This not only tripled sales opportunities for specific items but also encouraged customers to think ahead, thanks to our dynamic pricing model. This innovative approach allowed Neem to adjust incentive windows, particularly for their popular overshirts in the cooler months.

See it live in action here

The Impact

This strategy proved fruitful, generating over £60,000 in new revenue that might have otherwise been missed. It's transformed how Neem approaches seasonal sales, smoothing out their sales cycle and aligning perfectly with their sustainable ethos. By leveraging our 'Order for Later' feature, Neem has also taken significant strides towards their goal of becoming the lowest-emitting menswear brand, optimizing their stock orders to reduce waste.

This is what Nick had to say about us:

"Working with Flare has been pivotal for Neem's growth. It's not just about improving cash flow; it's about offering our customers a feel-good factor with their purchases. I'm keen to discuss this more with anyone interested in learning about our approach."

Neem's customers have embraced this new purchasing option. As one customer, David, puts it:

"The 'Order for Later' feature was a pleasant surprise. I might not need an overshirt now, but ordering one for the cooler months felt like a smart choice."

Looking Ahead

With our support, Neem London has not only surpassed £600k in revenue but is also expanding its physical presence with a new store in London later this year. Every product on Neem's site now includes our 'Order for Later' option, making it a cornerstone of their sales strategy. This move has positioned Neem at the forefront of sustainable fashion innovation, with plans to continue this momentum with every new product launch.