About Naturally Tiwa

Naturally Tiwa is redefining the skincare industry with its commitment to natural, eco-friendly products. Recognised for their innovative approach to beauty, they've recently earned B Corp certification, underscoring their dedication to environmental sustainability and ethical business practices. Yet, they faced a common challenge in the e-commerce landscape: how to accommodate customer demand for product refills without defaulting to a traditional subscription model.

The Challenge

The dilemma was clear. How could Naturally Tiwa offer their eco-conscious customers the flexibility to get refills without pushing unnecessary products on them every month? They needed a solution that matched their customers' desire for sustainability and convenience.

The Solution

That's when Naturally Tiwa discovered Flare. Shalom, the CEO, and Hannah, the eCommerce and marketing manager, were initially hesitant but soon saw the potential. Flare's "Order for Later" feature was the perfect fit, offering customers the chance to order refills exactly when they needed them. This approach aligned beautifully with Naturally Tiwa's ethos, encouraging more sustainable consumption patterns among their customer base, whilst giving the customer the choice and freedom to order more of what they love.

The Impact

The results were immediate and impressive. Naturally Tiwa saw a 33% boost in sales and generated over £7,000 in revenue that might have otherwise been lost. It was a win-win: customers got their products on their terms, and Naturally Tiwa continued to uphold its B Corp principles.

Shalom and Hannah are thrilled:

"Flare exceeded our expectations. It's not just another app; it's a solution that's brought us closer to our customers and our sustainability goals. We're seeing more customers, both old and new, embracing the 'Order for Later' feature, especially appreciating its alignment with our B Corp values."

And so are their customers:

"The option to order just what I need, when I need it, really resonates with me. It's refreshing to support a brand that prioritizes minimal waste."

Looking Ahead

Naturally Tiwa is all in with Flare, planning to make it a cornerstone of their sales strategy as they ramp up their eCommerce operations. With Flare, they're set to continue their journey of sustainable growth, keeping customer needs and environmental responsibility at the forefront.