About Gabar Myanmar

Gabar Myanmar is a forward-thinking beauty brand born out of a desire to represent and celebrate Myanmar's natural beauty and culture. Launched with a collection of fragrances inspired by Myanmar's landscapes, Gabar aims to connect with Gen Z consumers through sensorial products that promote mindful living and resistance.

The Challenge

Gabar Myanmar faced a unique challenge in their high-end perfume market. Their customers desired the flexibility to purchase their luxury fragrances for future occasions without committing to a costly subscription model. Understanding that a £150 subscription every month or two wasn't appealing to their clientele, Gabar sought a solution to encourage repeat business without the constraints of traditional subscription services.

The Solution

We were introduced to Phway, the CEO of Gabar Myanmar, as an early design partner for Flare. We were able to quickly setup on her Shopify store using our App, embedding the “Order for Later” block directly onto their product pages.

The Impact

Within a day of launching, shoppers began to start converting through the Order for later option - ordering perfume as far as 5 months in advance. Since launch, Gabar have seen a 33% increase in sales, with Flare directly having generated over £30,000 in revenue.

Here's what Phway has to say about Flare:

"We've been using Flare since the inception of our brand, and we must say, it's really done wonders. Discovering that Order for Later really does help capture more customers that we would have otherwise lost helped make the decision for us to keep investing in Flare. We're excited to see the impacts on our business as we grow!”

Gabar customers like Leah echo this sentiment:

"I was actually about to leave the site and then I saw the option to Order for Later appear - it made me think of my daughter’s birthday coming up, so I decided to use the option! For me, convenience was the primary motivator when buying."

Looking Ahead

As Phway mentioned, her team are excited to continue to use Flare to help them grow - and as they scale, they are keen to start to harness the inventory optimisation analysis feature that Flare has to streamline operations and help with margins.